18 March 2011

WINNER – BRIT INSURANCE DESIGNS OF THE YEAR 2011

We’re shocked, stunned and delighted to have received the overall award for the Brit Insurance Designs of the Year 2011, beating over 90 entries to claim the winning title.

Here it is on BBC News at 10.

Deyan Sudjic, Director of the Design Museum commented: “A worthy winner that is both beautiful and smart. It does away with the superfluous to achieve maximum economy of means. It’s a bulb that doesn’t need a shade and so goes a long way to make up for the loss of the Edison original.”

Stephen Bayley, 2011 Jury Chairsaid of the winning entry: “The Plumen light bulb is a good example of the ordinary thing done extraordinarily well, bringing a small measure of delight to an everyday product.”

Jury member Will Self added: “I don’t think any of the judges feel this is the dernier cri in terms of what will be done with the low-energy light bulb, but if you’ll forgive the pun – they are definitely a light leading the way. 2011 was not a year to reward high-end design devised purely for conceptual reasons or added-value results. We felt these bulbs were neat, appealing and covetable in the right, affordable way. Light is, of course, primary to design, without it there can be very little, if any.”