Introducing Ruche, our made-to-order shade that uses 3D printing tech to push the boundaries of traditional fabrication techniques, while also significantly reducing the energy required to get from production to your front door.

3D printing applications are developing at a rapid pace, from in-the-field 3D printed parts for the military to 3D printed houses. But because 3D printing allows such speed in transition from software to physical model, it’s very easy to rapidly build algorithmically generated designs which lack a considered design approach and the nuances of human touch. We think this is a missed opportunity. 3D printing really allows a broader vocabulary of form, unconstrained by traditional fabrication techniques and thus allows for more expression, not less. So we set out to find a language that really captured the delicacy of human craft in a rendered product.


Working with designer & engineer Hook Phanthasuporn, we’ve created a form that has its roots in the natural world. Something that looks like it could have grown from a seed. Something that looks familiar, yet would be impossible to create in any other way than through the 3D printing technique.

Ruche is made up of repeating strips that, like leaf forms, flow from youthful tips to mature, fanned out fins. These fins cut across each other in an impossible configuration that still, to the eye, feel harmonious and natural. Adjusting the repeating forms allows the vessels to grow to larger volumes and the shapes have been adapted to flow around our various bulbs.

3D Shade Design Development

Design Development by Hook Phanthasuporn

Viewed from above, the bulb is barely visible but like the opening of a flower, the beauty of the bulb is gradually revealed as the eye moves down the shade. Slips of light escape like rays of sun through trees, while the open base allows the brightness of the bulb to fully illuminate the surface below.

The flexibility of 3D printing technology allows us to offer a variety of colours, including a glow in the dark option, which takes on yet another intriguing new character after the light is out.

3D printed glow in the dark shades

Choose from various colours including a glow in the dark option

Inline with our mission never to compromise on design or sustainability, Ruche is made with biodegradable PLA and recycled material is available on request. What’s more, being made-to-order and printed locally, the shades don’t take up unnecessary space in warehouses and don’t need to be shipped across the globe.

Three shades have been designed to the shape and proportions of our range of energy efficient light bulbs, to create an eco-friendly, beautifully designed centrepiece. The largest shade holds the Plumen 001, the medium shade, our dimmable LED Plumen 002 and the dinkiest of the shades fits Willis, our dimmable LED filament WattNott design.

Ruche 3D printed shades

From left to right: Willis LED filament bulb, Plumen 002, Plumen 001